Luis is the founder and President of Castalia Communications, where he has created many media ventures over the years, including Mexicanal, Clan Internacional, MuchMusic Latin America, Jones Supermúsica, Alterna’TV and now Europa+.
He has also assisted dozens of other programming clients in the growth of their international businesses. Prior to founding Castalia in 1993, Luis worked for Turner Program Services in the marketing and sales of products and services of the company to broadcasters, cable operators, and hoteliers in Asia, Africa, Latin America, the Caribbean and Canada.
Previously, Luis worked at CBS in marketing, research and international business development. He was also a partner with several ventures in the development of cable television properties in Eastern Europe, Latin America and the Caribbean. Born in Peru, Luis was a John Ben Snow Fellow and holds Master’s degrees in Mass Media and International Marketing from Syracuse University.